
I did a book signing at the Wildflower Center in Austin on Saturday, a very nice meet-and-greet-and-chat affair. Someone asked me what I was working on, and I told her about my new project, A Wilder Rose. She'd read the Little House books as a kid, so she knew the Laura-myth: "Sweet little white-haired farm lady, untutored literary genius, writes stories about her pioneer childhood." She was interested to learn about Laura Ingalls Wilder's only daughter, Rose, and her work as unacknowledged coauthor of the books. But when I told her I am self-publishing the book, she was horrified.
"OMG, why?" she exclaimed. "You're a published author! It's just terrible that you have to do that!"
No, it's not "just terrible." But since some of you might share her astonishment, I'm going to tell you why I decided to self-publish this book.
Telling Rose's story--my way
Several editors got a preview peek at A Wilder Rose. Some of them liked it, some of them loved it, and there were offers. But every editor had a different idea about how the novel should be shaped--and all of their suggestions moved the story farther away from its real-life base. I felt that they wanted me to preserve the Laura myth or tell another Laura story (as if we didn't already have lots of them!)
But that isn't the story I want to tell: Rose's story, most of it in her voice, based on her daily diary entries. I've written enough novels in my life (well over a hundred) to be confident that this is the story that needs to be told. It's the story that finally sets the record straight.
Telling the story--now
I've been in the writing business for nearly three decades. I know how it works. If I had sold the book to the first publisher who expressed an interest, it would be another 18 months before it saw print--longer, if the editor decided s/he wanted me to make serious changes. (See above.) I've been working on this project off and on since 1991 or so, and steadily for the past two years. I'm feeling urgent about it, and impatient. I want to get Rose's story out there--now, not in 2015!
Selling the story--myself
It's no deep, dark secret that publishers have cut back on their marketing. The dire economy of the past few years and the digital disruptions in their business model have forced them to do that. Bottom line: if A Wilder Rose went to one of the Big 6, she would get a marketing blitz so small it would barely register on anybody's radar. I'd be out there selling the story myself. If I'm going to do that, why not go the whole way? And if I'm going to do all that extra marketing work (it IS work, believe me), I'll be happy to pocket the rewards: a higher royalty rate and a payout measured in weeks, not years. Rose, who was entirely practical about her writing, would appreciate that.
Learning new stuff
There's so much going on in publishing these days--it's hard to keep up with it. Print-on-demand has revolutionized the production of books (no more warehouse inventory!). Online bookselling has revolutionized book marketing. Digital books have revolutionized reading. Knowledge empowers, and I get a huge kick--a psychological boost--out of learning new ways to do things. What's more, I have the feeling that things are moving so fast that if I don't jump in and start learning now, I'll be in way over my head when I finally get around to it.
Doing it both ways
I'm lucky. I've had a strong relationship with an editor and a publisher since the early 1990s. Here in Texas, we have a saying: "Dance with the one that brung ya." I'll continue with my two mystery series for Penguin/Berkley's Prime Crime, although I may decide to write just one series book a year, to give myself time to explore the new publishing technologies. So look for more of the same from me, if that comforts your soul--and more of something different, if that lights your fire.
Meanwhile . . .
While you're waiting for October and A Wilder Rose, there's a new website. Peggy and I have been working on it for several weeks--not finished yet, but it's far enough along so you can take a peek. Let me know what you think.
Reading notes. Making the best of things is... a damn poor way of
dealing with them. My whole life has been a series of escapes from that
quicksand.--Rose Wilder Lane